The Six Functions Of An Army Recruiter

790 Words 4 Pages
The key functions of are designed to keep a business running like a well-oiled machine. Many people will perform these functions and never know that they are performing these functions. These functions are the daily operations of a business. I am going to talk a little about my own experience as an Army Recruiter as we use marketing and sales every day. I will cover the basic layout of the functions and relate them to how the Army and other businesses use them.

The Production function is the first step in the six functions of a business. This is what most businesses do to make money they produce goods to sell to the public. The Army Recruiting command processes young men and women into the military through a series of test,
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The big difference between a normal business and the military is you are advertising to sell a product and they are selling a lifestyle. You can’t take it for a test drive, you can’t touch or smell it. The biggest marketing tool the military has is the recruiters telling their story. Yes, they do a lot of marketing on TV, radio, and billboards but the tool is still the recruiter. The marketing managers must know how to package the product, how to distribute, advertise, and pricing. You must get it to the right place at the right time for the right price for both you to make the most profit and still sell it for the best price that the consumer will still buy …show more content…
The information function is where you collect, generate and communicate to the people that need to know what is going on in regards to production, marketing, finance, and human resources. The information manager has three duties, information function which receive, collect and record; operational function which is make sure systems and procedures are being followed and the public relations functions. The innovation function used when a new product is introduced. They must think about the best way to market this product or when a new process is introduced, how do you train the team on this procedure. Companies are always looking for new products are ways to improve the business. The Army is no different with the use of social media that is a new way to get yourself out there but you have to have the right tools. Over the last few years the Army has upgraded to smart phones and tablets so that recruiters can be on the go and connect with today’s youth. They must keep working on the innovative apps and programs used to talk to their audience. Business will keep using research and development to keep improving their

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