Activity 2
Nestle
Nestlé is the world’s largest food and beverage company. They have more than 2000 brands ranging from global icons to local favorites, and they are present in 191 countries around the world.. Nestle main aim to provide Nutritious product to improve the quality of life to their customers. They have different products like coffee products with brand names Nescafe, Espresso, Bakery products, noodles etc. their baby and toddler products are very popular among parents especially in India. They have products for every age group. In August, they started a program named “Nestle Healthy Active Kids Program” for primary school children all over the country. It’s primary aim to encourage Aussie Kids to eat more vegetables for healthy …show more content…
Nestlé, Unilever, ITC, Procter & Gamble, Coca-Cola, Pepsi, Gillette, Carlsberg etc. are global leaders in the FMCG segment.
Unilever have diverse range of brands that are working globally. Aviance, Lipton, Rexona, Sunsilk, Toni & Guy, Lux, Knorr, Dove are some of the Unilever’s global brands. They are successful in making profit from Personal care and Food. Based on growth strategy, Unilever focus their priorities on Deodorants, skin, hair, tea, and ice-cream, vitality within food & Foods, Homecare.
Coca-Cola:
Famous for its innovative marketing campaign this brand was ranked 3rd by Forbes in its global brand list.It is headquartered in Atlanta, Georgia. It sells the concentrated syrup of coca cola to various bottlers who manage the distribution across the world. Following the recent trend in software industry regarding the health concerns, Coca cola is strongly promoting calorie free products like Coke Zero, Diet coke etc. …show more content…
L’Oreal is a world leader in beauty and cosmetic segment. It is present in over 130 countries and owns over 32 international brands & it aims to provide unisex beauty solutions and is active in research and innovations in the same field.
They are not taking any mass marketing to sale their products. But their unique thing about L’Oreal group which attracts more people toward the brand that is the number of patents it has in the fields like nano-technology, dermatology, tissue re-engineering etc.L’oreal biggest strength has been to connect the new brands acquired or develop with the group’s identity creating Omni channel retail strategy which has been the strategies of other players too in the sector. In 2014 it recorded annual sales of $26 billion and $3.3 billion of profit.
Source: (Navigator,
Nestle
Nestlé is the world’s largest food and beverage company. They have more than 2000 brands ranging from global icons to local favorites, and they are present in 191 countries around the world.. Nestle main aim to provide Nutritious product to improve the quality of life to their customers. They have different products like coffee products with brand names Nescafe, Espresso, Bakery products, noodles etc. their baby and toddler products are very popular among parents especially in India. They have products for every age group. In August, they started a program named “Nestle Healthy Active Kids Program” for primary school children all over the country. It’s primary aim to encourage Aussie Kids to eat more vegetables for healthy …show more content…
Nestlé, Unilever, ITC, Procter & Gamble, Coca-Cola, Pepsi, Gillette, Carlsberg etc. are global leaders in the FMCG segment.
Unilever have diverse range of brands that are working globally. Aviance, Lipton, Rexona, Sunsilk, Toni & Guy, Lux, Knorr, Dove are some of the Unilever’s global brands. They are successful in making profit from Personal care and Food. Based on growth strategy, Unilever focus their priorities on Deodorants, skin, hair, tea, and ice-cream, vitality within food & Foods, Homecare.
Coca-Cola:
Famous for its innovative marketing campaign this brand was ranked 3rd by Forbes in its global brand list.It is headquartered in Atlanta, Georgia. It sells the concentrated syrup of coca cola to various bottlers who manage the distribution across the world. Following the recent trend in software industry regarding the health concerns, Coca cola is strongly promoting calorie free products like Coke Zero, Diet coke etc. …show more content…
L’Oreal is a world leader in beauty and cosmetic segment. It is present in over 130 countries and owns over 32 international brands & it aims to provide unisex beauty solutions and is active in research and innovations in the same field.
They are not taking any mass marketing to sale their products. But their unique thing about L’Oreal group which attracts more people toward the brand that is the number of patents it has in the fields like nano-technology, dermatology, tissue re-engineering etc.L’oreal biggest strength has been to connect the new brands acquired or develop with the group’s identity creating Omni channel retail strategy which has been the strategies of other players too in the sector. In 2014 it recorded annual sales of $26 billion and $3.3 billion of profit.
Source: (Navigator,