Viviane Macias
Fall 2015
MKTG2201
Cinthia Satornino
In my class of Introduction to Marketing with Prof. Satornino all the students had to participate individually in the simulation on Market Place. The simulation was divided in six stages and each week we had to work on them. Before starting the class I already knew that there was going to be a simulation that was going to be graded. I knew that in the other classes of introduction to marketing the simulation was in groups, so when I learned that we were going to work on the simulation individually I was terrified. Later on I became thankful with professors Satronino decision of making us fork individually. In this essay I will discuss about my impression about the simulation, then about the …show more content…
It was when the game really started. At the beginning I had to conduct the Brand Management based on customer needs and then design the brand. I also had to choose the prices for the products, advertise, and manage the sales channel. Based on the customer needs of Travelers and Mercedes, I chose to make the computer incredible with literally all the features offered. It was fast, had all the possible applications, and had a great capacity and more. Later, I chose a price that was lower than the amount that my customers were willing to pay but in comparison with my competence it was a high price. In my advertisement, I chose nine “priorities” of my laptop that were not necessarily interesting for my customers. In this quarter I decided to open a new company in Paris and hired the maximum amount of sales people. As you can imagine, when I receive the results, I saw that my company was on the bottom of market share, division profitability, and brand …show more content…
At the moment I was selling the WakaPro to Travelers, AvoPro to Mercedes, and SourPro to Workhorse. As you can see, my inspirational place for the simulation was Chipotle. All the chosen names were related to food, easy to pronounce, not offensive, and had “pro” meaning professional so it would call customers’ attention. In that same quarter I decide to open a new office in Sao Paulo and increase the number of sellers in Chicago, Paris, and Shanghai. My Balanced Scorecard of the fourth quarter gave me a huge surprise; it was the highest in the
Fall 2015
MKTG2201
Cinthia Satornino
In my class of Introduction to Marketing with Prof. Satornino all the students had to participate individually in the simulation on Market Place. The simulation was divided in six stages and each week we had to work on them. Before starting the class I already knew that there was going to be a simulation that was going to be graded. I knew that in the other classes of introduction to marketing the simulation was in groups, so when I learned that we were going to work on the simulation individually I was terrified. Later on I became thankful with professors Satronino decision of making us fork individually. In this essay I will discuss about my impression about the simulation, then about the …show more content…
It was when the game really started. At the beginning I had to conduct the Brand Management based on customer needs and then design the brand. I also had to choose the prices for the products, advertise, and manage the sales channel. Based on the customer needs of Travelers and Mercedes, I chose to make the computer incredible with literally all the features offered. It was fast, had all the possible applications, and had a great capacity and more. Later, I chose a price that was lower than the amount that my customers were willing to pay but in comparison with my competence it was a high price. In my advertisement, I chose nine “priorities” of my laptop that were not necessarily interesting for my customers. In this quarter I decided to open a new company in Paris and hired the maximum amount of sales people. As you can imagine, when I receive the results, I saw that my company was on the bottom of market share, division profitability, and brand …show more content…
At the moment I was selling the WakaPro to Travelers, AvoPro to Mercedes, and SourPro to Workhorse. As you can see, my inspirational place for the simulation was Chipotle. All the chosen names were related to food, easy to pronounce, not offensive, and had “pro” meaning professional so it would call customers’ attention. In that same quarter I decide to open a new office in Sao Paulo and increase the number of sellers in Chicago, Paris, and Shanghai. My Balanced Scorecard of the fourth quarter gave me a huge surprise; it was the highest in the