Jacobs and Wild argue that though there is a significant scholarly and public interest in the Daily Show and the Colbert Report’s programs, little is known about the kind of influence these new media genres are having in the public sphere. However, there are a number of factors that may explain where the Daily Show and the Colbert Report fit to into informing the public.
Knowledge Levels of the Audiences:
There are significant differences in the knowledge levels of the audiences for different news outlets. Nevertheless, there is no clear connection between news formats and what audiences know. Study shows that well-informed audiences extensively rely on the Internet (major newspaper websites). However, when it comes to television, audiences prefer to watch entertaining news outlets such as the Daily Show and the Colbert Report, which …show more content…
The Daily Show and the Colbert Report were rated as equally credible to other broadcast news outlets when participants did not know the sources. Chad Shanks explains that the state of distrust in the traditional media’s credibility has created an environment where people are searching for information somewhere else, setting the stage for the Daily Show and the Colbert Report’s emergence as credible news sources.
Chad Shanks explains that credibility in media research is measured by the concept of accuracy, bias, fairness and completeness of information. Connie Lubur argues that mainstream media are more focused on the bottom line economics than delivering information. However, Both the Daily show and The Colbert Report often fit in the sphere where accuracy and completeness of information are set. For instance, while the Daily show and Colbert Report are not considered traditional journalism due to their deliberate straying from standards such as fairness and bias, they are credited with “making information relevant in a way that traditional news organizations often do
Knowledge Levels of the Audiences:
There are significant differences in the knowledge levels of the audiences for different news outlets. Nevertheless, there is no clear connection between news formats and what audiences know. Study shows that well-informed audiences extensively rely on the Internet (major newspaper websites). However, when it comes to television, audiences prefer to watch entertaining news outlets such as the Daily Show and the Colbert Report, which …show more content…
The Daily Show and the Colbert Report were rated as equally credible to other broadcast news outlets when participants did not know the sources. Chad Shanks explains that the state of distrust in the traditional media’s credibility has created an environment where people are searching for information somewhere else, setting the stage for the Daily Show and the Colbert Report’s emergence as credible news sources.
Chad Shanks explains that credibility in media research is measured by the concept of accuracy, bias, fairness and completeness of information. Connie Lubur argues that mainstream media are more focused on the bottom line economics than delivering information. However, Both the Daily show and The Colbert Report often fit in the sphere where accuracy and completeness of information are set. For instance, while the Daily show and Colbert Report are not considered traditional journalism due to their deliberate straying from standards such as fairness and bias, they are credited with “making information relevant in a way that traditional news organizations often do