The shootings had a tremendous negative impact on some tourist visitors coming to Tunisia on their holidays. Tour operator 's such as Thomas Cook have begun to market Tunisia differently to potential visitors after the attacks and have been offering holidays to Tunisia to the public with up to a 50% discount, desperately trying not to lose valuable customers (Thornhill, 2015). Tunisia has recently launched new tourism campaigns using clever puns with an aim to attract holidaymakers back to their country by using humour about their recent revolution, include the slogans "They say that in Tunisia some people receive heavy-handed treatment". This ad is now prominently placed on the side of some London buses. Paris ' Metro received similar treatment
…show more content…
On the 11th September 2001, four airplanes were hijacked by Muslim extremist group al-Qaeda. The first two planes hit the World Trade Centre; the third hit The Pentagon in Washington, D.C., and the fourth crashed in a field in Pennsylvania. The attacks resulted in the deaths of over 3,000 people that day, including over 400 police officers and firefighters (History.com, 2010). This attack subsequently had an impact on the world 's tourism industry at the time and forced most destination marketers to revise their marketing strategies in an attempt to recover as overseas travel for the month of September 2001 was down 30% than the previous year (Laws, Prideaux and Chon, 2007). The attacks had a continued impact on the city afterwards, as thousands of jobs were lost in the airlines industry as people were reluctant to fly. The attack, therefore, evidently, had an enormous impact on New York 's economy, and it has been estimated up until 2002 that it can cost the city $36 billion (Dennis, 2012). Even to this day, fourteen years on, with the word "terrorism" so current in today 's society – especially with the most recent high-profile crisis in Paris, people are hesitant to travel. According to Crotts et al (2007), 84% of people
On the 11th September 2001, four airplanes were hijacked by Muslim extremist group al-Qaeda. The first two planes hit the World Trade Centre; the third hit The Pentagon in Washington, D.C., and the fourth crashed in a field in Pennsylvania. The attacks resulted in the deaths of over 3,000 people that day, including over 400 police officers and firefighters (History.com, 2010). This attack subsequently had an impact on the world 's tourism industry at the time and forced most destination marketers to revise their marketing strategies in an attempt to recover as overseas travel for the month of September 2001 was down 30% than the previous year (Laws, Prideaux and Chon, 2007). The attacks had a continued impact on the city afterwards, as thousands of jobs were lost in the airlines industry as people were reluctant to fly. The attack, therefore, evidently, had an enormous impact on New York 's economy, and it has been estimated up until 2002 that it can cost the city $36 billion (Dennis, 2012). Even to this day, fourteen years on, with the word "terrorism" so current in today 's society – especially with the most recent high-profile crisis in Paris, people are hesitant to travel. According to Crotts et al (2007), 84% of people