The Selling Concept In Marketing
It is basically designed, products according to the needs of the customers which help in its marketing (Kotler et al., 2006).
The Selling Concept: Marketing of a product without caring the needs of the customers may lead to customer dissatisfaction. But this concept is important for the marketing of any product because it aims to beat the competition and to attract the customers through innovative methods (Kotler et al., 2006).
The Marketing Concept: This concept studies, market research and design products according to customer needs. Under the light of this concept, marketing of a product can reach the desired objectives as appropriate marketing of adequate products leads to appropriate sales (Kotler et al., 2006).
The Societal Marketing Concept: Brand reputation, customer loyalty and brand awareness lead to customer attraction to buy the products for social cause (Kotler et al., 2006).
STRENGTHS AND WEAKNESSES OF MARKETING …show more content…
It assumes an essential part in expanding the deals by building confidence among clients through great quality items (Raza, 2005).
• item ideas is that advertisers don 't have to complete far reaching exploration into their target group of onlookers. Items that an advertiser accepts will 'offer themselves ' needn 't bother with a considerable measure of decently arranged and particularly determined promoting crusades that can spare an organization a ton of cash (Raza, 2005).
• This logic gives the battling business with gigantic information about the as of late made things. Depending on the item to 'offer itself ' can bring about a few crowds being ignored from the promoting. In this manner, there may be shoppers that would have purchased the item yet are not made especially mindful of its dispatch and accessibility (Walters & Dana, 2007).
• Not completing point by point explore about your target crowd implies that you could miss prime promoting open doors or not supply the item particulars for the gathering of people 's longings and needs (Kolb, 2006).