The Secret Of Coelho 's Success Essay

1848 Words Jan 7th, 2016 8 Pages
The Secret of Coelho’s Success
The figure of the Brazilian Paulo Coelho, who appeared in modern cultural space at the beginning of the 1990s, until now after many years, is located at the intersection of extreme points of view and diametrically opposed opinions. Paulo Coelho is well-known all over the world, and his books are read in over 150 countries. Each new book by Coelho produces a sensation and becomes popular among the readers. Since 1988, when was released his famous "The Alchemist" for the first time, his novels have been translated into 67 languages, and up to the date there were sold more than thirty-five million copies in 140 countries. He has received numerous literary awards in different countries. Coelho is one of the most popular writers of the world, but the status of his books is still uncertain. So, the purpose of this work is to discover the secret of the popularity of Coelho among several generations by exploring the iconisation and biography of author, spiritual and cultural influences in his works, mythological and ideological character formation.
Few words should be said about Coelho himself. Face of the writer has long become one of the components of the myth about himself. "Iconography" of Coelho, who is always dressed in black, bears the stamp of a certain apostolic mission bestowed to hero. Most often on the photos of himself he is immortalized in three quarters. He looks a little bit sideway, his face clearly expresses a kind of transcendence,…

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