“THE BILLIONAIRE (2011)”
THE REVIEWS
In this story, there is a guy name Top Aitthiphat Kulapopngvanich who had facing difficulty to become young entrepreneur. At the age of 16 he dropped out from school due to incapability to catch up his studies because he plays online game too often. He became an arm dealer sells his online game weapons to his online-gamers and earned extra income. He learned how to make money with his hobbies. Soon after, as it is an illegal thing to do online, his online account has been closed because of some reason. With his saving, he found new business opportunity to sell DVD players. Later, he found out that all the DVD players are fake branded and his savings being duped by the others. At this point, he realized …show more content…
Top went through difficult time before he found an inspiration from his ex-lover. His girlfriend gave him a piece of seaweed for him, and he saw the chances. He sells the seaweed in local supermarket and the business going well but the business itself will not produce a lot of profit. He wanted to open his own factory but failed to get loan 10 million baht from bank because he still 19 years old. His girlfriend left him because he was too focused on business and neglected her. He re-created the dried-fried-seaweed which sells to most convenience stores in Thailand that is 7 eleven. At first his application to market his product at 7-Eleven was fail because of the packaging design, size of product too big for 7-eleven shelves, and the retail price too high that is 80 baht. Therefore, he redesigns his packaging with convenient size and retail price. After that, his product finally being accepted but he must fulfill one more conditions; he must pass GMP (Good Manufacturing Practice) for his factory. In short period of time, he managed to open his factory with labors by paying deposit 1 million baht. He passed the GMP and successfully joins partnership with 7-Eleven to market his products fried seaweed with brand name “TAO KAE …show more content…
He loan from the bank 400 million baht to expand his factory. Ship his seaweed to six thousand 7-Eleven branches, exporting to 27 countries around the world. Top now had a seaweed farm in South Korea. In 2010, a sales revenue was 1,500 million baht and Top was 26 years old.
“TAO KAE NOI “MARKETING
TARGET MARKET
- People who prefer eating snack food
- People who like to eat seaweed, the sea products that contains nutrition
MARKET SEGMENTATION
In market segmentation, Top using Concentration Strategy to market his product fried seaweed brand “Tao Kae Noi” into a single market segment with one MM. All consumers have similar needs for a specific kind of product. Homogeneous market or demand is so diffused it is not worthwhile to differentiate. Single MM consists of:
• 1 Pricing strategy
• 1 Promotional program aimed at everybody
• 1 Type of product with little/no variation
• 1 Distribution system aimed at entire market
a) Pricing Strategy
- Top sale his product fried seaweed brand “Tao Kae Noi” at the convenience price. He could not charge 80 baht for each product, since the 80 baht won’t be convenience anymore if he wants to sale his product through convenience store 7-eleven which not suit with their
THE REVIEWS
In this story, there is a guy name Top Aitthiphat Kulapopngvanich who had facing difficulty to become young entrepreneur. At the age of 16 he dropped out from school due to incapability to catch up his studies because he plays online game too often. He became an arm dealer sells his online game weapons to his online-gamers and earned extra income. He learned how to make money with his hobbies. Soon after, as it is an illegal thing to do online, his online account has been closed because of some reason. With his saving, he found new business opportunity to sell DVD players. Later, he found out that all the DVD players are fake branded and his savings being duped by the others. At this point, he realized …show more content…
Top went through difficult time before he found an inspiration from his ex-lover. His girlfriend gave him a piece of seaweed for him, and he saw the chances. He sells the seaweed in local supermarket and the business going well but the business itself will not produce a lot of profit. He wanted to open his own factory but failed to get loan 10 million baht from bank because he still 19 years old. His girlfriend left him because he was too focused on business and neglected her. He re-created the dried-fried-seaweed which sells to most convenience stores in Thailand that is 7 eleven. At first his application to market his product at 7-Eleven was fail because of the packaging design, size of product too big for 7-eleven shelves, and the retail price too high that is 80 baht. Therefore, he redesigns his packaging with convenient size and retail price. After that, his product finally being accepted but he must fulfill one more conditions; he must pass GMP (Good Manufacturing Practice) for his factory. In short period of time, he managed to open his factory with labors by paying deposit 1 million baht. He passed the GMP and successfully joins partnership with 7-Eleven to market his products fried seaweed with brand name “TAO KAE …show more content…
He loan from the bank 400 million baht to expand his factory. Ship his seaweed to six thousand 7-Eleven branches, exporting to 27 countries around the world. Top now had a seaweed farm in South Korea. In 2010, a sales revenue was 1,500 million baht and Top was 26 years old.
“TAO KAE NOI “MARKETING
TARGET MARKET
- People who prefer eating snack food
- People who like to eat seaweed, the sea products that contains nutrition
MARKET SEGMENTATION
In market segmentation, Top using Concentration Strategy to market his product fried seaweed brand “Tao Kae Noi” into a single market segment with one MM. All consumers have similar needs for a specific kind of product. Homogeneous market or demand is so diffused it is not worthwhile to differentiate. Single MM consists of:
• 1 Pricing strategy
• 1 Promotional program aimed at everybody
• 1 Type of product with little/no variation
• 1 Distribution system aimed at entire market
a) Pricing Strategy
- Top sale his product fried seaweed brand “Tao Kae Noi” at the convenience price. He could not charge 80 baht for each product, since the 80 baht won’t be convenience anymore if he wants to sale his product through convenience store 7-eleven which not suit with their