Sensory Marketing
Sensory Marketing, described as the marketing that engages the buyer’s or consumer’s senses and affects their judgement and behavior, or otherwise measuring and explaining consumer emotions. For the past two decades, sensory marketing promotions have been used in smells, taste, touch, sight and sound. In the research perspective of sensory marketing, it is the understanding that these senses of apply to consumer behavior (2008.08.003).
Some advantages for companies using Sensory Marketing is improving the customer’s experience. By using all of the senses in perceiving and experiencing a product, our senses interact together in our brain to influence our perceptions of everything from our food to the environment. Companies …show more content…
In addition, culture can play a role, what works in one place may not work in another. The sensory method can be expensive for companies much more than non-sensory methods. To insure precision in the analysis and interpretation of sensory data, several assessors may be required, making it an expensive and time-consuming proposition. A company’s sensory panel interpretation of results may become a problem and be open to dispute. Sensory Marketing must be used with care-care for the environment, consumers and employees, and ethical application. (4imprint Inc. …show more content…
Metaphors can explain embodied cognition like “having control over him, I am on top of the situation.” We equate up with control and down with being controlled. We tend to consider that stronger people control us and if we consider ourselves stronger, we are in control ourselves. Being angry, our skin temperature rises, heart beats faster and physical control is more difficult. When talking about love we could say there is electricity between us or sparks were flying between us. Happy is being upbeat and sad is being down.
Does sensory marketing seem more appropriate for food than clothing, you might ask. Taste links all the other senses together, so therefore name, presentation, environment, scent, sound and texture is in use with sensory perception. Therefore, being that all senses occur in taste, this would deem to be more appropriate. Taste linked to the emotional side of a person alters moods and perceptions.
Wikipedia tells us that touch is the physical and psychological interaction between the consumer and the product, with touch being used through materials, weight, softness, and comfort of a product. Physically holding a product can create a sense of ownership, which drives a must have purchase decision. Findings suggest that touch experiences can shape how customers
Sensory Marketing, described as the marketing that engages the buyer’s or consumer’s senses and affects their judgement and behavior, or otherwise measuring and explaining consumer emotions. For the past two decades, sensory marketing promotions have been used in smells, taste, touch, sight and sound. In the research perspective of sensory marketing, it is the understanding that these senses of apply to consumer behavior (2008.08.003).
Some advantages for companies using Sensory Marketing is improving the customer’s experience. By using all of the senses in perceiving and experiencing a product, our senses interact together in our brain to influence our perceptions of everything from our food to the environment. Companies …show more content…
In addition, culture can play a role, what works in one place may not work in another. The sensory method can be expensive for companies much more than non-sensory methods. To insure precision in the analysis and interpretation of sensory data, several assessors may be required, making it an expensive and time-consuming proposition. A company’s sensory panel interpretation of results may become a problem and be open to dispute. Sensory Marketing must be used with care-care for the environment, consumers and employees, and ethical application. (4imprint Inc. …show more content…
Metaphors can explain embodied cognition like “having control over him, I am on top of the situation.” We equate up with control and down with being controlled. We tend to consider that stronger people control us and if we consider ourselves stronger, we are in control ourselves. Being angry, our skin temperature rises, heart beats faster and physical control is more difficult. When talking about love we could say there is electricity between us or sparks were flying between us. Happy is being upbeat and sad is being down.
Does sensory marketing seem more appropriate for food than clothing, you might ask. Taste links all the other senses together, so therefore name, presentation, environment, scent, sound and texture is in use with sensory perception. Therefore, being that all senses occur in taste, this would deem to be more appropriate. Taste linked to the emotional side of a person alters moods and perceptions.
Wikipedia tells us that touch is the physical and psychological interaction between the consumer and the product, with touch being used through materials, weight, softness, and comfort of a product. Physically holding a product can create a sense of ownership, which drives a must have purchase decision. Findings suggest that touch experiences can shape how customers