Nevertheless, 1950s was widely perceived as a milestone for marketing thought as the mainstream debate stepped in science; this science-led revolution reflected on US business decision-making. In early 1950s Ford Foundation initiated an infuse of scientific theory into US business systems and marketers were quick to get involved. As the consequence, US business schools raised admission standards and included more sciene-related courses to the curriculum (mathematics, statistics, economics, etc.) (Mentzer and Shuman, 2006). This shift of paradigm from traditional approaches to modern schools of marketing thought was influenced by new scientific developments: military advances in mathematical modelling, such as linear programming, during the
