Rhetorical Analysis Of Want To Get People To Yes

It’s no longer a secret that we do not have the full control over our personal decision-making process. Even though we often say the last word about situations that directly influences our circumstances, it would be inaccurate to claim that other agents’ opinions and persuasion techniques do have any impact on our actions. In fact, we are constantly being persuaded into tasting meals that otherwise would not be on our plate by corporate companies, politicians, and even our own family members and friends. Carol Tavris, a social psychologist that often appears in credible news sources such as the New York Times and the Scientific American, explores this phenomenon through her article “Want to Get People to ‘Yes’? Follow the Lessons of Robert …show more content…
Considering her main purpose, she had a relatively subjective approach to the book, but she was able to balance this subjectivism through her distant and logical observations. Instead of leaning over a casual language, she maintained a professional mannerism that matched very well with her scholar background. She used many transitional words, such as moreover, accordingly, nonetheless, and more, to retain that mentioned scholarly air. For example, “moreover, although people in every occupation think that their issues are unique when it comes to persuasion -marketing is different from sales is different from lobbying is different from fundraising- they are wrong”, sentences like this one leaves a small room to doubt her scholar background. Likewise, her long, intricate sentences match with her tone and completes her professional and authoritative attitude in the article: “Accordingly, Part I consists of six chapters on key elements of attention, including ‘privileged moments,’ identifiable instants when a person is particularly susceptible to your message, and ‘channeled attention,’ about the ‘human tendency to assign undue levels of importance to an idea as soon as one’s attention is turned to it”. Since her attitude is very confident and authoritative, she is able to persuade her readers like a teacher persuading her students. She carries this attitude in her …show more content…
Her main purpose, indeed, was to persuade her audience to buy this newly published book. Considering the comment section of the article, it would be accurate to say that she was able to achieve this purpose. Her evaluation of Cialdini’s book ‘Pre-Suasion’ leaves most of the readers excited, and eager to buy this new book. While accomplishing her main goals, Tavris does not disrupt her coherent syntax, as well as maintaining her serious tone. As a result of her accurate audience analysis, she presents a scientific article that is not only for only informative, but also is