Goffman states that humans are constantly putting on a performance to convey a certain persona. We can look at the Sackler Family, which were extremely concerned with their self-image, similarly to how Goffman describes the use of impression management to control the sense of self. Sociologist show that we get a sense of our self through how we imagine other people see us. The Sackler’s got concerned about their association with OxyContin. While the drug was advertised as a wonderful miracle, in reality it was an additive, life destroying substance. To avoid the criticism and blame for the drug, the family scarcely mentioned their names on the company website and limited all association to the drug. Rather, the company donated millions of dollars
