The SCARF Theory And Non-Violent Communication Theory

Improved Essays
Both the SCARF theory as well as the Non-Violent Communication (NVC) model offer useful ways in which to enhance communication. At their core, they both speak to influences that each of us has within us, making them practical in daily application.
For example, the SCARF model, published in 2008 by David Rock, deduces that people think and act in ways that affect a human’s innate programming which calls us to minimize threats and maximize rewards. The model asserts that the fundamental human need domains - status, certainty, autonomy, relatedness and fairness - drive our competitive and cooperative tendencies toward a favorable outcome (Visser, 2011). By employing the SCARF theory in our leadership communication, we can more easily arrive at
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Hearing feedback can immediately send someone into threat-avoidance mode, as they attempt to mitigate the threat of losing their social status. It’s something I have seen and experienced myself doing. While some part of being able to accept feedback is the role of the receiver as well, it is my role as a leader and the giver of feedback to communicate it in a way that inspires people’s motivation to maximize rewards instead (Visser, 2011). Better yet, one way interesting way to give feedback is to ask the person to evaluate themselves and work through the assessments they give themselves with concrete examples and strategies on …show more content…
I’m feeling overwhelmed with everything I have to get done before bed (feeling) and I need support right now (need). Will you please help me by putting the dishes away and cleaning the countertops (request)?”

At work I can communicate to a project staff member with NPC:

Instead of: “Your part of the project is way behind schedule. Either I have this by the end of the day today, or I’m assigning someone else to the project and you’ll be on probation.”

I can try: “I noticed that your part of the project is behind schedule. I feel nervous because I don’t know what’s causing the delay and need clarity. Could we have a meeting to discuss the outstanding items and how we can work together to complete them?”
References:
Non Voilent Communication Is… (2007) The Center for Non Violent Communication. Retrieved October 9, 2017 from https://www.cnvc.org/Training/NVC-Concepts
Rock, D. (2008) SCARF: a brain-based model for collaborating with and influencing others. Retrieved October 9, 2017 from

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