The Ross-Garrett Model For Moral Decision Making

The business ethics perspective analyzes business ethics problems as a conflict between the prima facie duty of profitability and some other prima facie duty of corporate citizenship. This analysis identifies the profitability issue and the corporate citizenship issue, considers all relevant deliberation data, then arrives at a conclusion concerning the actual duty in this case. Marketing ethics is a major issue in the business. The product and promotion of the marketing 4Ps are the major concern for business ethics. It is very important the product should be beneficial to customers and fulfill their needs and wants. It is very important for businesses to know that their products are not harming consumers and benefiting them. The promotion …show more content…
The Ross-Garrett model is a set of 13 prima facie duties which are helpful for making good decision making, and it is also called The Baker’s Dozen. Ross has assigned eight duties which were expanded eleven by Garrett and later on two more universal duties were added to this model. The seven Ross’s duties include; fidelity, reparation, gratitude, justice, non-injury, harm prevention, beneficence, and self-improvement duties. Garret added respect for rights, special care, and non-parasitism duties. Then later on the universality and the golden rule duties were added too. These duties cover almost business ethics issues, and it is more relevant to the due process. The principle of strict liability of marketing ethics is an issue which says that the producer is responsible in caretaking sense for any damages that the product causes as a result of normal and intended usage. The product should not be harmful and if it creates any harm to the customers, the producers are held responsible. The Ross-Garret model duties of harm prevention, justice, and non-injury inform us on the principle of strict liability issue of the business …show more content…
These concept demonstrations the ethical behavior and the making ethical decisions. The business ethics perspective explains the deliberation of actual duty between profitability and corporate citizenship. Similarly, the stakeholder model also indicates the same concept of preferring the corporate citizenship over profitability. The Ross-Garret also describes the prima facie duties, which are also about making ethical decisions in the businesses. Therefore, all these three concepts are related and work together in the philosophy of business ethics because these all concepts are important in making ethical business