The Role Of The Internet In Indonesia

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Bali is one of the most popular destinations and one of the leading tourist destinations in Indonesia (Jones Lang LaSalle, 2015). The number of international visitors has increased in the concluding four years. There were 2.892.019 international visitors who visited Bali in 2012 and increased to 4.001.835 visitors at the reminder of 2015 (Bali Provincial Tourism Office Centre, 2016). According to the Statistic Centre of Bali Provincial, the amount of 1-star to 5-stars hotels have developed from 149 hotels in 2009 become 227 hotels in 2013. Many international and domestic visitors know Bali through the Internet. This is because information retrieved from the Internet is pretty precise and affordable (Johnson et al., 2004). Not only to look …show more content…
The role of the Internet when doing business is undoubtedly significant, with the assistance of the Internet, the limitations businesses used to face such as distance and time are no longer a major problem. In this Internet-era all of the Internet users can access the Internet every time and everywhere (Cai et al, 2004). The Internet as a form of information technology has sprung up rapidly all over the world. As a result, the number of Internet users is also rising. Based on World Internet Statistic in 2015, 30.5% of Indonesian or 78 million people in Indonesia are using the Internet. Indonesia comes forth in regards to Internet usage in Asia after China, India, and Japan. Internet users have increased more than 7 million people in two years from 71.19 million in 2013 (Indonesia Internet Usage for Business, 2013). These are other reasons why business starts focusing on their Internet or online efforts. Another current business trend is to utilize the Internet as a marketing tool to make it even easier and more practical when delivering information and doing business transactions (Yeung and Law, 2006). Although searching for information has been easier and …show more content…
Social media is a form of electronic communication where all of its users can create or share and exchange information through texts, pictures, videos, and audios to selected audiences. According to the Statistic Portal (2016), Facebook is the most popular social media in the world wide, the users have increased significantly from 197 million in the beginning of 2009 and become 1.71 billion at the closing of 2016 (Statista, 2016). Since social media reach huge numbers of users (Hartshorn, 2010), it becomes an effective marketing tool to engage with customers. Chiefly, social media has become an inexpensive alternative for a marketing tool that supplies two-way communications between business to consumer (B2C) and consumer with the other consumers (C2C) (Mangold and Faulds, 2009;Weber,

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