Change In The Pharmaceutical Field

Improved Essays
Pharmacy is a practice that is constantly changing in a variety of different ways. The role of a pharmacist in the healthcare field is the main aspect that is changing. Pharmacists are taking more responsibilities such as administering immunizations and counseling patients. These innovations have enabled different health care providers to appreciate pharmacists more than they did before. In order for innovations to take place, pharmacists have to step up and advocate for them. The pharmacists have to show others what they are capable of doing and how it benefits the society. Another driving force for innovation, which complements advocating by pharmacists, is the demand for services both by the community and other health care providers.
Pharmacy
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These services can be those already administered by other professions but still need extra providers. An example of demand driving innovation is immunizations. Pharmacists are not required to administer immunizations however, most pharmacies across the country require their pharmacists to be certified to administer immunization. Services that are specific to the pharmacy field such as MTM services are more difficult to implement because there cannot be demand if people aren’t aware of the services. Pharmacists can create demand for these services by demonstrating the importance of the services and how these services have improved the overall health and well being of the patients. By providing this information to the community and other providers, the awareness will eventually create demand for the services.
It is important to acknowledge that suggesting ideas is not enough to drive change. Pharmacists have to implement these ideas for innovation to take place. They have to be motivated to drive the change because they will experience challenges along the way. In addition, pharmacists need to motivate each other. Some pharmacists, especially the older generation, are compliant for innovation to take place because they do not want to step out of their comfort zone. If many pharmacists do not embrace the change, then the innovation cannot take

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