Second is the use of medicalization power by medical professions; this is when health profession use medicalization to expand and exercise their authority on what is considered illness. Third medicalization the usage of medicine to surveillance over bodies, this allow the usage of medicine to normalize individual so they could conform to society. Lastly is the use of medicalization to control social control of medicine, there are three level of on which medicine in used to control society(Zheng 2011). The first level of medicalization is conceptual; which is the medical terminologies. Next its institutions who base treatment programs based on the terminology, and lastly is doctors who diagnose the …show more content…
With the deregulation from the FDA, more and more products are being put out on a market for consumers. Media is a key player for pharmaceutical companies since they spend over millions of dollars, they have succeeded in reaching to the consumers. The relation with pharmaceutical companies and consumers and the concept of medicalization is a two-way street because the consumer culture also have seen many changes. Now people are choosing health insurance, and health care and health is being projected as customer service rather than a health institution that 's there to treat patients. For a consumer, the whole body has become medicalized piece by piece needing body modification her and there. Since pharmaceutical companies can not directly the symptoms or the treatment they, use this information method to get to consumers. For examples when many self-diagnose themselves as having adult ADAH they do it so by getting the information that is put out by these companies. When a new drug is out the pharmaceutical companies will do whatever it takes to make the drug fit pre-existing condition, either by expanding the content or by creating a