The Role Of Media Industries And Cultural Globalization Essay

1549 Words Dec 8th, 2015 null Page
Over the past century, the pace of globalization has accelerated considerably. While globalization is certainly not unique to this period of increased growth, the establishment of a “worldwide network of fast cables and telegraph systems, in tandem with developments in railways and steamships, eroded some of the obstacles of geography and made it easier to organize transcontinental business” (Winseck and Pike, p.1). In this context, debate has emerged amongst scholars as to the consequences of this increased global integration, particularly concerning whether globalization has only served to extend and maintain pre-existing power imbalances rooted in colonial history or has been a benevolent force of cultural, political and economic hybridisation. These two perspectives can be broadly termed the ‘cultural imperialism’ and the ‘cultural globalization’ frameworks, respectively (Banerjee; Mirrlees). The role of media industries has been central to this debate, with proponents of the cultural imperialism thesis maintaining that globalization will homogenize culture all over the world, leaving little room for local resistance, and the cultural globalization approach, centering on audience reception, resistance to globalization, and the cultural hybridization that increased international interaction entails (Banerjee; Mirrlees). In this paper, I aim to open up a space in between these two perspectives that I will refer to as ‘institutional imperialism’, which involves the…

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