Role Of Mass Media In Modern Society

Mass media is a product of historical development of modern society, is to meet the require of the growing material for cultural exchanges and gradually produced and developed. Mass media in modern society has a dynamic role in the historical development, and the historical development of modern society in the process of political, economic, social, cultural brought a profound impact, showing a significant influence. In the history of the development of modern society, the mass media play more important political influence, and outstanding performance in setting the political agenda, the formation of public opinion, to change the political relations, the impact of public policy, the implementation of political oversight, shaping the political …show more content…
Marxist thought, in countries without a class organization or class struggle, the mass media can play a role to maximize. In contrast, in those countries where the existence of class organizations, such as Venezuela, Bolivia, Chile and Central America in the 1980s, the mass media to influence public opinion in the 1970s is much smaller. Marxist claim that the existence of the working class as long as a country, the peasantry, the Indians or the class and class solidarity movement 's history and culture, as the ruling class / mass media publicity of government services is weak. People already have pre-existing organizational framework, communication network and local opinion leaders, in order to filter out those who violate social, class, tribal, ethnic unity of interest information and publicity. For example, President Allende(1970-1973) of Chile, the majority of paper and broadcast media were strongly opposed to the Democratic Socialist President, but Allende still won the election, this is because they got the overwhelming support from workers, poor peasants, Indians and unemployed shanty town residents. In a recent Venezuela, many of the mass media in the previous parliament and city council elections are opposed to President Hugo Chavez, but he made a great victory (1998-2008). In both cases shows that the socio-economic development plan-a significant increase in health spending on education, land redistribution, upward social mobility, and gradually increase the revenue plan and nationalization of basic resources; strong organizational support class and class consciousness wake popular mobilization weakened the influence of the mass media. In the first decade of the 21st century, even though the media tried to demonize the mass