This book gathers many facts that stretch all throughout the NFL and its crisis in recent years with the ever growing concerns of head related injuries such as concussions. This book looks at footballs concussion crisis and how this crisis is affecting not only the league but the players who are associated with it. It talks about the leagues down word spiral and why this spiral occurred and the road to recovery and how the league is trying to fix its persona through Public Relation strategies and techniques. While the author looks at different strategies that are implied through the NFL. He also mentions what is causing this concussion epidemic while giving the reader some thoughts about how the NFL and concussion management will be dealt with
