The Role Of Commercial Advertising To Children

1588 Words null Page
Marketing is a well-strategist tool used by world businesses to communicate brand value to eligible customers and at the same time manage customer brand relationship and in return, the company and business stakeholders become the sole beneficially (McNeal, 1992). Marketing aims at breaking any societal barriers that are standing in line, blocking the success of a brand and to achieve this any means possible to reach a target market is using. The advertisement is the most recognized tool of marketers that is used to manipulate and get to the target customer. Media and public displays are the channels utilized by the advertisers to capture attention, and manage peoples ' interest leading to purchase of products. Children are the most vulnerable …show more content…
Children are unable to make reasonable judgments until the age of 10 years hence rendering them unable to distinguish between a program and a commercial even some of the teenagers fail to distinguish between the two Mehta, Phillips & ET l, 2012). Marketer’s unethical ways of marketing have led to the emergence of rebellion against the authority example Pepsi marketing strategy of celebrating children arrested because of downloading music illegally is an obvious example of the unethical marketing strategies that are insightful and calls for restraining in kids marketing. Children behaviors have changed, children are opting to behave the way out of their age bracket such that psychologists are unable to keep track of their expected behaviors at certain ages, according to developmental psychology research, and marketing has encouraged behavior change in the way children are communicating, interacting and dressing. Marketing has made children adopt new unrealistic styles, what they view on the television and adverts is generated for them as real they fail to distinguish between reality and bad acting, at the end of the day children are conforming to TV …show more content…
Marketing has been encouraging eating disorders, obesity, and other nutritional diseases have hereby become popular among the children (Campbell, 2016). Children are everyday nagging their parent to buy them snacks, at school, the marketers have launched the products in the school and the children are accessing them regularly in their canteens. To solve the problem, the marketers should be banned from selling their products on school grounds this will help reduce the rates of consumption. According to https://www.youtube.com/watch?v=Xjel16VcIWw, children interaction behavior has changed, children current trends are set by commercial adverts, children believe happiness is measured by what one has. The adverts are pace setters for the children and anything they see they demand. In school, children are categorizing themselves in classes, and the pressure to reach this standard due to class indifference children are unable to relate well with the peers. This has diminished the capabilities for children to play

Related Documents