The Role Of American Women And Families Essay

1421 Words Mar 15th, 2016 null Page
In the 1950s, foods took a change for the better… or worse. Things that Americans now take for granted were rare novelties back then. A simple pouch of McDonald’s french fries, a Whopper from Burger King, or microwavable Swanson TV Dinner trays easily changed the “cult of domesticity” in many 1950-modern homes. Before this time, women were expected to spend hours in the kitchen preparing meals for their families. This new way of food preparation changed the amount of money spent on food, the quality of food, and the amount of time and effort spent making food. Another important quality of this new novelty was that women now had more time on their hands to do far more important things like finding more time for themselves or getting a job. Places like McDonald’s and Burger King, foods like hamburgers, french fries, and TV dinner trays, strategies like franchising, and people like Ray Kroc and Thomas Swanson have changed the role of American women and families when it came to dining options in the 1950s.
The secret to every successful restaurant is franchising. In Edelman’s “1950s: Food and Drink”, the author illustrates that franchising changed the whole shape of America, especially in simple things like fast food. Successful restaurant franchising offered a simple cheat sheet to winning America’s stomachs and pockets. Restaurants simply had to offer a burger. This burger doesn’t have to be the best burger but it does have to be the same burger at every single chain…

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