The Role and Importance of Advertising Essay

973 Words Jun 1st, 2011 4 Pages
Contents:
1.Investigate the role and importance of advertising 1a.Explain and demonstrate how advertising can be designed to differentiate,remind,inform and persuade……………………………………. .page 3 1b.Evaluate appropriate uses and applications for advertising in two given situations…………………………………………………………………page 3 1c.Evaluate the role,organization and functions of agencies in the advertising process……………………………………………………………...page 3

2.Asses the role of below the-line-techniques and how they are used…………page 3 2a.Differentiate between the characteristics and objectives of the various below-the-line promotional
…show more content…
You need to explain

1b. Types of advertising agencies. Role and organization .
There are different types of agencies: * Full-service agency-traditional one, they’ve got everything that can be offered * Limited-service-they can do only separated kind of advertising * Specialist –they work by using a financial medical-orbit * In-house-employed only by the company * Interactive-these type of company offers a mix of web design, internet and so on. * Search-engine-taking information by using key words in Google search machine, for exampleSOURCE

2.Objectives of advertising for S&A Advertising Company:
2a.In order to make a successful advertisement ,you must follow the steps below: * We, as an agency, we need to have a clear idea of what you offer, so we can build for you a brand name and make an effective advertising management process * After that we are going to decide what kind of advertising approach you need to do to persuade the buyers * Next step is reviewing the facts and give to the advertising creative to prepare a campaignSOURCE

2b BrandingWere is the definition>

2c Advertising Agencies
There are different types of agencies, like:
1.Consulting and giving

Related Documents