Corpuz, Raymundo, Sediaren Oct. 16, 2014
COM101: Synthesis Mrs. Cheryl Nasol
The Road to Stardom The 21st century is a world where human life revolves around technology. This is most likely because technology has become and is continuing to become more portable and accessible as time passes-- from personal computers to laptops, landline telephones to handheld cellular phones, dial-up internet to wireless internet access, and bulky gaming consoles which hold only one game to smaller hand-held devices that contain a wide range of games. Aside from becoming more portable and accessible, technology has …show more content…
Network reality television show, Keeping Up with the Kardashians. Since then, Kardashian has become a well-known reality star, social media personality (with an accumulated 43.3 million followers on her Twitter and Instagram accounts), even delving into businesses such as clothing lines and perfumes. Seeing Kardashian in the light of an opinion leader, the group believes that the Two-Step Flow theory of communication will be most helpful in tackling the recent popularity the game has acquired. Since this new and more popular rehash of Stardom is more effectively spreading the same concept and goals, the researchers also seek to answer the question, “What message is Kim Kardashian: Hollywood sending to its users?” In order to answer this question, our group decided to take the Semiotic route. Finally, the researchers acknowledge the fact that this game would not be such a big hit if not for the players, in order to do so the answer to the question, “What do people get from playing Kim Kardashian: Hollywood?” is expounded on. Since this question focuses on the audience and their own control over the media, the Uses and Gratifications theory is what will be …show more content…
This theory further suggests that humans have an “instinctive” way of thinking about things making receiving and interpreting uniform (pg. 14). The Two-Step Flow theory, on the other hand states that information, instead of being sent directly from the media to the audience, moves within interpersonal networks. Simply put, messages are passed on from people to people (pg. 192). This way of looking at message sending, according to Elihu and Lazarsfeld (1995), is a “social reality;” human beings tend to look to each other when it comes to judging and forming conclusions. Therefore, they are affected by each other’s own personal opinions and end up forming a “decision or an action which they will then grasp in common” (p.
COM101: Synthesis Mrs. Cheryl Nasol
The Road to Stardom The 21st century is a world where human life revolves around technology. This is most likely because technology has become and is continuing to become more portable and accessible as time passes-- from personal computers to laptops, landline telephones to handheld cellular phones, dial-up internet to wireless internet access, and bulky gaming consoles which hold only one game to smaller hand-held devices that contain a wide range of games. Aside from becoming more portable and accessible, technology has …show more content…
Network reality television show, Keeping Up with the Kardashians. Since then, Kardashian has become a well-known reality star, social media personality (with an accumulated 43.3 million followers on her Twitter and Instagram accounts), even delving into businesses such as clothing lines and perfumes. Seeing Kardashian in the light of an opinion leader, the group believes that the Two-Step Flow theory of communication will be most helpful in tackling the recent popularity the game has acquired. Since this new and more popular rehash of Stardom is more effectively spreading the same concept and goals, the researchers also seek to answer the question, “What message is Kim Kardashian: Hollywood sending to its users?” In order to answer this question, our group decided to take the Semiotic route. Finally, the researchers acknowledge the fact that this game would not be such a big hit if not for the players, in order to do so the answer to the question, “What do people get from playing Kim Kardashian: Hollywood?” is expounded on. Since this question focuses on the audience and their own control over the media, the Uses and Gratifications theory is what will be …show more content…
This theory further suggests that humans have an “instinctive” way of thinking about things making receiving and interpreting uniform (pg. 14). The Two-Step Flow theory, on the other hand states that information, instead of being sent directly from the media to the audience, moves within interpersonal networks. Simply put, messages are passed on from people to people (pg. 192). This way of looking at message sending, according to Elihu and Lazarsfeld (1995), is a “social reality;” human beings tend to look to each other when it comes to judging and forming conclusions. Therefore, they are affected by each other’s own personal opinions and end up forming a “decision or an action which they will then grasp in common” (p.