1. Introduction
The purpose of this paper is to demonstrate the strategic management, as well as the conflicts and benefits of the strategic management. Finally, the paper will show why the strategic management is important? With detailed examples, this paper will use case study to illustrate that how a company use strategic management and succeed.
2. What is strategic management?
Strategic management is what manager do to develop the organization strategies. Through strategic management, managers establish the road map or game plan that is strategic for how the organization will do whatever in business to do, how it will compete successfully and how it will attract and satisfy its customers in order to achieve its goals. Basic on the definition …show more content…
Due to they do every process by their own so profits don 't have to be share with any other partner. They have core competence in Coffee industry so it tough for other rival to compete with. They can cut off some unnecessary working process and ordering good make Starbuck easier to proceed. They have a course in training their staff to be qualified in making good coffee. It easy for them to reserve their product quality and also easy to learn and keep in touch with customer need in order to improve and satisfy them. From all of these make customer trust and loyal in their …show more content…
The strategic management can make a difference in how well an organization performs. Studies of the factors that contribute to organizational performance have shown a positive relationship between strategic planning and performance. In other words, it appears that organizations that use strategic management do have higher levels of performance. And that makes strategic management pretty important.
Another reason that strategic management is important has to do with the fact that organizations of all types and sizes face continually changing situations. By following the steps in the strategic management process
Strategic management entails the creation and implementation of major goals for a company. By providing an overall direction to the corporation, strategic management develops policies that are designed to meet stated objectives. By combining strategic planning and strategic thinking, strategic management analyzes, decides and acts on plans for corporate growth. Select and discuss a company that stands out for exemplary strategic management. The systematic analysis of the factors associated with customers and competitors and the organization itself to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic
The purpose of this paper is to demonstrate the strategic management, as well as the conflicts and benefits of the strategic management. Finally, the paper will show why the strategic management is important? With detailed examples, this paper will use case study to illustrate that how a company use strategic management and succeed.
2. What is strategic management?
Strategic management is what manager do to develop the organization strategies. Through strategic management, managers establish the road map or game plan that is strategic for how the organization will do whatever in business to do, how it will compete successfully and how it will attract and satisfy its customers in order to achieve its goals. Basic on the definition …show more content…
Due to they do every process by their own so profits don 't have to be share with any other partner. They have core competence in Coffee industry so it tough for other rival to compete with. They can cut off some unnecessary working process and ordering good make Starbuck easier to proceed. They have a course in training their staff to be qualified in making good coffee. It easy for them to reserve their product quality and also easy to learn and keep in touch with customer need in order to improve and satisfy them. From all of these make customer trust and loyal in their …show more content…
The strategic management can make a difference in how well an organization performs. Studies of the factors that contribute to organizational performance have shown a positive relationship between strategic planning and performance. In other words, it appears that organizations that use strategic management do have higher levels of performance. And that makes strategic management pretty important.
Another reason that strategic management is important has to do with the fact that organizations of all types and sizes face continually changing situations. By following the steps in the strategic management process
Strategic management entails the creation and implementation of major goals for a company. By providing an overall direction to the corporation, strategic management develops policies that are designed to meet stated objectives. By combining strategic planning and strategic thinking, strategic management analyzes, decides and acts on plans for corporate growth. Select and discuss a company that stands out for exemplary strategic management. The systematic analysis of the factors associated with customers and competitors and the organization itself to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic