What is the current state of Eastman-Kodak? In the later 2000s, the once proud Eastman-Kodak had found itself an irrelevant and failing organization. …show more content…
They realized the quantum technology change happening and chose to focus on being at the forefront of the wave. By immediately embracing the change with an R-strategy (p. 311) and developing the competencies to excel in the technology, they were able to develop innovative products catered to the changing tastes of consumers. The longer they were involved in digital technology, the more advanced their products became. Despite profit margins being slim in the digital realm, they were able to eventually capitalize on economies of scale, in which they were able to utilize cost-saving mass production to increase value for their organizations (p. 6)-and beat out