The Rhetorical Appeal Of Anti Smoking Essay

891 Words Nov 8th, 2016 4 Pages
More than 480,000 people in the United States die from tobacco use and secondhand smoke, which makes it the leading cause of preventable death in our country (American Lung Association). Anti-smoking advertisements are seen everywhere, either it be on the side of the highway or on tv commercials. The purpose of these advertisements are to persuade you to stop smoking or not to smoke, by showing you horrible graphics and facts about tobacco use, which are often ignored especially by the people that do smoke. This advertisement shows a very dark picture of a little girl blowing bubbles out of a bubble blower, but the bubbles are cigarette smoke. In the bottom right corner it also says “You smoke. She smokes. Do not snatch her right to live. Quit smoking for her sake”. The three rhetorical appeals ethos, logos, and pathos are what make up this anti-smoking advertisement, by the drawing and words used to persuade you not to smoke.
The advertisement appeals for people who use tobacco and for people who do not use tobacco. Whether it be a person who sees this ad and uses tobacco daily, it is there for them to see how you smoking cigarettes can affect the choices their children make. Or it could appeal to a person who does not smoke and sees this advertisement, and does not want to start smoking or can spread the word to others not to smoke, that it has a strong impact on your kids and younger generations. For smokers, anti-smoking ads are something that does not even cross…

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