Imagine tuning in on Monday night with your family to watch your son’s favorite movie: David and Bathsheba. Your spouse gets up during a commercial to grab water, when a commercial featuring a young girl in a field comes on. You watch in dismay as that young toddler witnesses a nuclear explosion. “Lyndon B. Johnson’s Daisy Girl” opens on a shot of a girl in a field picking daisy petals. A voice begins counting down from ten, and suddenly there is a nuclear explosion. Johnson comes on to say, “To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." Horrified viewers are then persuaded to vote for Lyndon B. Johnson. This ad evokes a daunting feeling in viewers, while driving them to vote for Johnson. To have a little girl watch in dismay as a weapon of mass destruction erupts before her, creates in the audience a reaction similar to that of
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Johnson utilized pathos in an effort to convince his target audience that he is the best candidate for the position. The little girl featured at the beginning appeals to the voting age people, because many of had children of their own. World War II ended in 1945 and the baby boom was just starting to hit a climax some 19 years later. In 1964, 4,027,000 babies were born in the United States. No one wants to imagine their child watching an explosion go off right in front of them. Johnson’s direct words make one nervous for themselves. He said,“To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." Johnson is stating that without love, there is no hope. Barry Goldwater’s platform could be considered hateful and radical. So, he is indirectly attacking him while, tugging on America’s heartstrings. Goldwater would be the option of no hope for this country. Lyndon B. Johnson convinced his audience that he will keep them from harm by loving them, and they, in return, love each
Johnson utilized pathos in an effort to convince his target audience that he is the best candidate for the position. The little girl featured at the beginning appeals to the voting age people, because many of had children of their own. World War II ended in 1945 and the baby boom was just starting to hit a climax some 19 years later. In 1964, 4,027,000 babies were born in the United States. No one wants to imagine their child watching an explosion go off right in front of them. Johnson’s direct words make one nervous for themselves. He said,“To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." Johnson is stating that without love, there is no hope. Barry Goldwater’s platform could be considered hateful and radical. So, he is indirectly attacking him while, tugging on America’s heartstrings. Goldwater would be the option of no hope for this country. Lyndon B. Johnson convinced his audience that he will keep them from harm by loving them, and they, in return, love each