This essay will be answering the Question of how a particular Jungian Archetype is represented in a film. The film ‘The Lord of the Rings: The Fellowship of the Ring’ has been chosen for this analysis, because of its wide range of characters that represent Jungian archetypes.
Before beginning the analysis on the film, it is important to state the definition of a Jungian archetype. In his essay ‘Psychology and Religion’, Swiss psychoanalyst Carl Jung describes archetypes as ‘…forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time as autochthonous, individual products of unconscious origin.’(Jung, [1938] 1958, p. 50) Throughout his work, Jung identified several of these collective images and named them. One of these primordial …show more content…
BBC World News is one of these brands. In one of its advertisement campaigns, it shows a montage of important political figures and world events, with a voiceover that states to the public: ‘As long as you question, so will we.’ The advertisement concludes with the slogan ‘BBC World News: Never stop asking.’ This type of advertisement clearly attempts to attract consumers who are avid of new information and new updates on world events.
Another way of using the archetype of the wise old man is to communicate a brand’s expertise on a subject matter. This would apply more for the marketing of services. An example of this is Dent Wizard, a business that focuses on repairing car dents. The company’s logo features a wizard with a white beard and a wand next to a car. The wizard, a representation of the wise old man archetype, is used to communicate the company’s expertise on car dent repairs to its consumers and the general public. It is not only part of its advertisement, but the archetype is also part of the
Before beginning the analysis on the film, it is important to state the definition of a Jungian archetype. In his essay ‘Psychology and Religion’, Swiss psychoanalyst Carl Jung describes archetypes as ‘…forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time as autochthonous, individual products of unconscious origin.’(Jung, [1938] 1958, p. 50) Throughout his work, Jung identified several of these collective images and named them. One of these primordial …show more content…
BBC World News is one of these brands. In one of its advertisement campaigns, it shows a montage of important political figures and world events, with a voiceover that states to the public: ‘As long as you question, so will we.’ The advertisement concludes with the slogan ‘BBC World News: Never stop asking.’ This type of advertisement clearly attempts to attract consumers who are avid of new information and new updates on world events.
Another way of using the archetype of the wise old man is to communicate a brand’s expertise on a subject matter. This would apply more for the marketing of services. An example of this is Dent Wizard, a business that focuses on repairing car dents. The company’s logo features a wizard with a white beard and a wand next to a car. The wizard, a representation of the wise old man archetype, is used to communicate the company’s expertise on car dent repairs to its consumers and the general public. It is not only part of its advertisement, but the archetype is also part of the