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The Relationship Between Digital Marketing And Social Media

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Introduction
The purpose of literature review is discussing an effort to learn more about digital marketing and social media theories, and theories of the past. The review will analyze current research to define and discover the difference, to understand the relationship between digital marketing and social media, trying to understand how digital marketing work. This study will review the literature on the theory of digital marketing, relationship between digital marketing and online store.

Digital marketing
Chaffey, D; Ellis-Chadwick, F; Isaac, H; Volle, P; Mercanti-Guérin, M. (2014) suggest that the Digital marketing is to use of the Internet, digital media and computer communication technologies to Exchange digital media marketing. Digital marketing using advanced computer network technology as much as possible the most effective and most economical products find new markets and new customers. Digital marketing 's goal is to allow enterprises to market using the lowest cost and fastest speed, to meet customer demand. (Fulgoni, G. 2013) suggest the Digital marketing has many competitive advantages, product description, customer satisfaction, promotion, survey, advertising, public relations and marketing …show more content…
2014) suggest that The development of the Internet, not only changed the way people access information and efficiency, but also greatly influenced the way people consume. Through Facebook, wikis, forums, social networks, Twitter, blog for content creation, communication, reading, consumption, the emergence and popularity of social media brings not only people working, living, entertainment great convenience, more on business marketing, consumer behavior changes brought an almost spread to all corners of the huge transformation (Mano, R. 2014). The formation and growth of social media, become strategic marketing model, in particular, has changed the traditional modes of communication, brought changes to the marketing ideas and marketing

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