The Real Meal Revolution Analysis

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Professor Tim Noakes is one of South Africa’s top sport scientists. He is the author of the much publicised book: ‘The Real Meal Revolution” which includes a controversial weight loss technic which employs a low carbohydrate, high fat diet. Professor Noakes’s book sold over 200 000 copies in South Africa alone which resulted in a large number of followers who all had specific questions on this new dieting technic. Many took to social media platforms such as Twitter to find answers to these questions by contacting the Professor himself. One of these people, Pippa Linstra was a mother of a new-born and asked if the banting diet could be adapted for babies. A complaint was subsequently laid by Claire Strydom, the president of the Association for …show more content…
After the complaint was laid, Professor Noakes stood by his statement saying that there are various baby nutritionists around the word that would support his theory.

Claire Strydom- The president of ADSA which governs all new diets within South Africa in order to protect the people from harming themselves by using unproven or unsafe diets. Claire believes that the advice given my Tim was reckless as the information provided wasn’t scientifically proven and the fact that Prof. Noakes hadn’t examined the child which made the “online medical evaluation” risky and medically negligent.

Supporters of Prof. Noakes- The general middle class of South Africa who had bought his books and believed in the banting philosophy. These supporters each had personal questions about the diet such as Pippa Linstra who took to social media to ask Prof Noakes. These constant questions are essentially what lead to the hearing. Banters showed there support to Tim by wearing red at the steps of the Court House as the cover of his later book was also
…show more content…
This resulted in a high influx of questions on social media platforms such as twitter. This large number of questions on this new style of dieting lead to a possible lapse in concentration from Prof Noakes by providing a mother with advice that wasn’t scientifically sound.

Claire Strydom is the president of the Association for Dietetics in South Africa. It is therefore her job to red flag any dietary information that isn’t sufficiently proven. Another factor that may have influences Claire actions would have been that Tim’s diet is extremely controversial as there is a large variety of results from the diet to such extremes as strokes to people who were participating in the banting diet which could lead to resentment as it is Claire association’s job to make sure people diet safely.

With regards to supporters of Tim Noakes, it can be considered that a majority of this group would be middle to upper class South Africans due to the fact that a person has to have more than a sufficient income that the fear of overeating and gaining weight is an issue. Another influence would be what is viewed as beautiful in today’s society that forces people to purchase dieting books such as that of Tim Noakes

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