4.1 Rationale of campaign
Attract business people to pop into for breakfast and lunch
This will most likely not succeed as the campaign doesn’t use many materials to attract the business people. I have only used one material which is the YouTube advertisement which wasn’t really up to the standards to attract the target group to the café. Which is why I think that no business person would come to the café for breakfast and lunch. I think that the idea of the advertisement wasn’t really good as it showed business people having a meeting there. I wasn’t skilled to film the video and make it the best with the creative ideas which is why the advertisement up to the standards. That target audience would be attracted to an advertisement which shows them a high quality café.
Opening month promotion
This is most likely to succeed as all of the 17 …show more content…
This way I would have had a better looking advert as it would have been made by professionals and they would have the experience of making them so it wouldn’t have taken long to make. Also this would allowed the campaign to be a lot better as the advert would have attracted the business people to have breakfast and lunch at the café. The agency would have come up with a lot of ideas as they are experienced on how the business can target these people. This would have also allowed me to promote the business on well-known TV channels and this way the business would have attracted more people. If I had more money I could have hired a well-known business celebrity so that more people would have been attracted to this including the business people. I had used a un famous classical guitarist which may cause the café not getting much attention from this. I could have also used higher quality promotional materials as this way it would show the people that he business is high quality and people that are
Attract business people to pop into for breakfast and lunch
This will most likely not succeed as the campaign doesn’t use many materials to attract the business people. I have only used one material which is the YouTube advertisement which wasn’t really up to the standards to attract the target group to the café. Which is why I think that no business person would come to the café for breakfast and lunch. I think that the idea of the advertisement wasn’t really good as it showed business people having a meeting there. I wasn’t skilled to film the video and make it the best with the creative ideas which is why the advertisement up to the standards. That target audience would be attracted to an advertisement which shows them a high quality café.
Opening month promotion
This is most likely to succeed as all of the 17 …show more content…
This way I would have had a better looking advert as it would have been made by professionals and they would have the experience of making them so it wouldn’t have taken long to make. Also this would allowed the campaign to be a lot better as the advert would have attracted the business people to have breakfast and lunch at the café. The agency would have come up with a lot of ideas as they are experienced on how the business can target these people. This would have also allowed me to promote the business on well-known TV channels and this way the business would have attracted more people. If I had more money I could have hired a well-known business celebrity so that more people would have been attracted to this including the business people. I had used a un famous classical guitarist which may cause the café not getting much attention from this. I could have also used higher quality promotional materials as this way it would show the people that he business is high quality and people that are