Introduction The University of Northern Iowa’s radio station, 94.5 KULT, offers a variety of incredible opportunities to students. Unfortunately, not only do these opportunities often go unnoticed, but many times students are right next to the station without even realizing it. In other words, a large majority of UNI students don’t know what KULT is or how it can benefit them. To remedy this, we have decided to create a media campaign which will help the radio station raise awareness, thereby reaching a wider audience and increasing student involvement. In the following pages, we will discuss why a media campaign is appropriate at this point in time, the specific goals of our campaign, and who our specific audience is. We will also cover how our campaign will establish identity and credibility, discuss theories which agree with our goals, and create a timeline for when each goal should be put into action.
Topic, Exigence, and Goals As a team, we have decided to develop a campaign for 94.5 KULT which we believe will help the group to increase participation and viewership. We thought a social media and branding campaign would be best because, in this day and age, almost everything is …show more content…
KULT is a radio station run primarily by students, for students, so the target audience is as such. The station can benefit many different types of students in a variety of ways, and the purpose of the campaign is to spread that message. The station offers a variety of services, on air content and involvement opportunities, which the audience needs to know about. The majority of students have little to no knowledge of KULT, let alone what it does or how they can get involved. By promoting a unified image of KULT and its services, the hope is that students will have a better understanding and be excited to learn more, listen in, get involved or all of the
Topic, Exigence, and Goals As a team, we have decided to develop a campaign for 94.5 KULT which we believe will help the group to increase participation and viewership. We thought a social media and branding campaign would be best because, in this day and age, almost everything is …show more content…
KULT is a radio station run primarily by students, for students, so the target audience is as such. The station can benefit many different types of students in a variety of ways, and the purpose of the campaign is to spread that message. The station offers a variety of services, on air content and involvement opportunities, which the audience needs to know about. The majority of students have little to no knowledge of KULT, let alone what it does or how they can get involved. By promoting a unified image of KULT and its services, the hope is that students will have a better understanding and be excited to learn more, listen in, get involved or all of the