The Rabbits By Shaun Tan And John Marsden: Poster Analysis

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During the 200 years evolution of Australian cultures and society, it had transformed from the initial convict settlement to the modern nation built on diversity. However, the fast pace of urban life gradually exposes people to the deeply rooted issues of industrialisation, racial segregation and rationality that has been embedded in the cultural experience of Australia. These adverse cultural experiences which had also been depicted in “The Rabbits” by Shaun Tan and John Marsden, act as the triggering factors that inspired me to design my poster, in order to present my personal perspective towards these issues.

The salient component of this poster that immediately grabs the viewer’s attention is obviously the rabbit that had been deliberately
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The skyscrapers rise sheer from the native land dramatically illustrates the springing up of new technologies that had dominated urbanite’s life. This extensive scale of industrialisation is providing a solid foundation for economy and trade. However, in the meantime, the continuing massive industrialisation has become the critical factor that leads to environmental pollution, evident in the dense smoke twirls over the city. The spire of the skyscraper as a vector then leads the viewers to the devastating series of mathematical equations set as the backdrop against the skyscrapers, satirizing the British world’s obsession with conformity and rationality, which render urbanite’s life meaningless. These components I used as a whole reinforce the fatalistic outlook outlook of contemporary society, intending to raise awareness among the community about these crucial …show more content…
The fading of colors is symbolic of the passing of Aboriginal traditions and cultures, which simultaneously unravels the restricted state of Aboriginal people, whose traditions are confined by urbanisation. Being one of the prevalent aspect of humanity, the innate desire of money and power inevitably leads to the lost of symbiotic relationship with the native land. As a result, the silhouettes of these bussiness man are out of focus, which symbolises their insignificance and conformity in the society and they will eventually swallow up by the massive city

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