Evaluate The Effectiveness Of Social Media

Superior Essays
The Push: Project Coordinator – Social Media and Online Content

Jessica Morris and the fulfillment of Key Selection Criteria

1. Suitable experience in developing and coordinating social media campaigns.

As a freelancer, I have headed numerous social media campaigns. In my role as the Media Coordinator for the non-profit Hope Movement, I have established our social media and online presence from the embryonic stages, and have used numerous campaigns and regular content to develop a rich online presence and community. This has taken place on Facebook, Twitter, Tumblr, YouTube, Instagram and our blog.

Key campaigns include ‘The Storytellers,’ Merch Mondays, content for World Suicide Prevention Day and World Mental Health Day. This role requires
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2. A proven social media ‘Voice’ appropriate to The Push and its market

A social media voice is essential to the success of any online presence, as it must reflect the heart of the organisation, while also connecting with and including the audience. I take great pride in my ability to thoroughly understand and believe the core values and vision of the organisation’s and businesses I work with, so I am able to communicate with their audience in a way that is relevant, interesting, consistent, personable and professional.

Communicating with young people is where my passion lies, and whether I am informing them about the latest music or encouraging them to seek help, I strive to do this with authenticity and enthusiasm.

3. Audio visual content creation skills and Intermediate to advanced skills in Microsoft Office suite including Excel, Word and
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My written content has appeared in numerous publications including Forte Magazine, RELEVANT, Girlfriend, Beat Magazine and To Write Love On Her Arms. I also create written content for my own personal blog (jessicamorris.net), oversee the blog for Watersedge Counselling (watersedgecounselling.com), and am the Editor of Hope Movement’s online blog (hopemovement.com.au). My written skills have also played a fundamental role in the branding of businesses and organisations, and I have written content for websites and social media

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