The primary research approach is empirical, meaning that secondary data is not enough for this research. The primary data was gathered through surveys and structured questionnaire-based interviews.
3.3.1 SECONDARY DATA
The purpose of the secondary data research was to define the concept of medical tourism and validate the five objectives. The researcher chose to research medical tourism before researching the five objectives to be more aware of the topic. The next step was to analyze the collected data of some studies and articles to help build a solid study. Finally the researcher read and researched the collected data and divided the search in units, each unit was one objective. To accomplish this; books, Internet, articles …show more content…
Find more valuable data regarding the topic. Due to the lack of literature on this topic, the researcher focused on primary data. There are two different options to collect data, quantitative data and qualitative data. Both options were used in this dissertation. The quantitative statistics focused on numbers and data that could be measured, while the qualitative statistics is data that represents feelings, thoughts, ideas, understanding and descriptions that could be observed.
In collecting primary data different methods were used including, a survey and questionnaire-based interviews. The interviews were very effective because the questions gave a more complex matter and information to the topic. Due to the lack of recent information that can be found, the interviews helped discover new information that would be impossible to find otherwise. That said the disadvantage of interviews is that it is the opinion and expert knowledge of one specific person, the interviewer. The surveys were an easy and successful way to obtain a view on the general knowledge and opinions on medical tourism. The challenging part about the survey was to not lose too much time by focusing on the right people to answer the