Essay on The Purpose Of An Ad

723 Words Mar 1st, 2016 3 Pages
The main purpose of an ad is to sell a product. For this to happen, any advertisement company will use different medium to persuade the customer. They use many elements such as enhanced coloring, bright lighting, and striking props in the ad which will enhance the possibility of attracting new customer. This ad uses different objects to manipulate and over exaggerate the concept of being bold and adventurous by representing “The Bold New Camry”.
In this ad, a man, possibly a European or American leans a car which is on a cargo ship. The car is red in color. He is holding a taco in his hand and smiling at it. The man is wearing a torn suit and pant. He looks skinny and tired. The man is facing sideways to the camera. In the background, an old ship is burning producing a black fume. There are a lot of cargo container behind him which are mostly red in color as well. Some of them are on the ship and some of them are floating in the water. There is livestock walking around him and seagull flying above in the sky. It is almost at the end of the day. By looking at the picture, one can see that the photographer used an angle that is slightly above the eye level which focuses mainly on the car. The visual elements of this ad are very appealing for teenagers and adults who seeks adventure and has a different perspective about experiencing thrill and venture.
In addition, this ad has many irrational aspects those are improbable. The ad mentions the events that happened to the man…

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