Difference Between Journalism And Public Relations Industry

There has always been an unspoken rivalry and partnership between both the public relations and the journalism industries as both industries work with the same outlets whether it is print, television, etc. Defining and differentiating between the two is also a challenge for industry professionals, associations, professors and students just entering the industry. This comparative and contrasting essay will look at the public relations sector and the journalism sector and distinguish between the two industries with the key differences that separate public relations from journalism through the usage of logistical arguments and examples.

The Canadian Public Relations Society based in Etobicoke, Ontario defines public relations as “the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest”. Simplified public relations or public relations professional are or establish a relationship between a business or organization and their publics. The term journalism unlike public relations is much harder to define as several …show more content…
Public relations professionals pitch several stories to journalists who then ultimately have a say in whether or not the story gets air time while journalists can approach public relations professionals for quotes or inside details as public relations professionals have the insider scoops. In conclusion, public relations and journalism are two very different industries that are very similar in the same sense as both are in the communications field and rely on one another to succeed. Without one industry the other would not be able to truly