Essay on The Psychological Factors That Influence Consumer Behavior
1. Of the factors that influence consumer behavior, which category or categories (cultural, social, personal, or psychological) best explain the existence of a blue toy aisle and a pink toy aisle? Why?
The psychological factors have an effect on the consumers. The most common instance of these psychological factors is perception, where a person picks, organizes and tries to interpret information and then makes a decision. When making a decision on a purchase consumer more times than not, have several choices. With this, the reality of blue or pink aisles comes with an association that has been embedded in our minds that could be difficult to change. The ideas usually play a part in establishing a person’s personality.
2. Choose the specific factor (for example,…