The Pros And Cons Of Tobacco Advertising?

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How important is the advertising, how much does it actually make you want to purchase what is advertised? The government of India is trying to stop tobacco Companies from advertising their product. Is it really the government decision? Would banning tobacco advertising actually make a difference in tobacco sales? There are many pros and cons on tobacco advertising. Many countries have already banned tobacco advertising.

The government of India has a hard decision to make; to ban tobacco advertising or risk the welfare of its people. In February of 2001 the government of India told the tobacco companies that they are launching an anti-tobacco program. The Tobacco industry voluntarily withdrew their advertisements and sponsorship of events.
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Dr. Margaret Chan from the world health organization believes tobacco advertisement appeal to women and children. As she says “Government must make it their top priority to stop the tobacco industry’s shameless manipulation of young people and women, in particular, to recruit the generation of nicotine addicts.” Dr. Margaret Chan, WHO Director-General. World health organization accounted over 4 million death caused by tobacco in 2000.

The Camel tobacco company’s mascot is an animated camel named Joe Camel. The camel company was of accused of using this advertising gimmick to exploit children. The questions remained were these colorful, smooth ads actually drawing the attention of new younger smokers? In the United States an internal tobacco industry document described 14 to 24 years old as tomorrow’s tobacco users. For ban on advertising tobacco to be effective, it must include all tobacco company’s logos thru out all the forms of media. The industry geared their ads to this age
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Advertising is just away to show adults the different brands of tobacco and to increase the market profit of the brand. Advertisement of tobacco would really only grabs the attention of smokers. Non-smokers really would look at the advertisement and want to smoke. For example if you saw an ad for a hamburger but you not eat beef the ad wouldn’t really appeal to you. Indian Market research bureau found that no one started smoking because of the advertisements.

Many studies done on ban the advertisement of tobacco and most of them show that there was no change in consumption of tobacco products. India is the third largest tobacco manufacturer. India has 6 million tobacco farmers and 5 million bidi workers. What would happen if tobacco sales when down to the 26 million workers. Tobacco industry brought in 90 present of state

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