The Pros And Cons Of Targeting USArports

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According to the Conference Board of Canada, evidences show that “the base fares are on average 20% to 97% higher from Canadian airports than their U.S. counterparts”. This results in more than double of the price to fly from Toronto to New York City than from Buffalo, N.Y. Not only the cheaper air tickets, the parking rates at the U.S. airports are also much lower than that Canadian ones. Parking at YVR for one day costs $28-30, whereas $8-10 at Bellingham. More importantly, these small American airports are well aware of the price advantage, therefore are targeting Canadian passengers directly.

In 2013, WestJet launched a low-cost, regional carrier, WestJet Encore, which has become a more significant portions of overall flights over the

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