Swot Analysis: SWOT Analysis Of A Marketing Plan

Improved Essays
SWOT analysis is a fundamental, easily understandable model to provide direction and satisfy as an elementary for the development of marketing plans. It completes this by estimating an organization strengths (what an organization could do) and weaknesses (what an organization could not do) .Besides, opportunities (possible favorable situation for an organization) and threats (possible unfavorable situation for an organization) (Fifield, 1998). To be more precise, strengths involve internal competencies and positive circumstantial elements to help for responding demand of customers and obtain its targets. Weaknesses imply internal restrictions and negative conditional elements to obstruct in the company’s performance. Opportunities are advantageous …show more content…
Besides, the SWOT analysis gets the information from the environmental analysis and divides it into internal subjects (strengths and weaknesses) and external subjects (opportunities and threats). Once this is finished, SWOT analysis concludes if the information suggests something that may help the company in completing its aim (strength or opportunity) or if it shows an impediment that have to be over power or minimized to attain passion outcomes (weaknesses or threat) (Ferrell, Hartline, Lucas and Luck, 1998). In order to gain the full benefits of SWOT analysis it is necessary to consume this tool properly. The first reason is that this analysis should supply information so as to help in making decision. As a result, lists of strengths and weaknesses are not in themselves very helpful. It is just when possible implications of this data on the organization. This method is estimated that meaningful analysis appears. Also, it is most beneficial to consider the strengths and weaknesses beginning within the discipline (MindTools, …show more content…
The director challenge is to create products and services the client values and the method to manufacture and deliver those products and services in manners that are exceptional compared to the competition. So as to solve these challenges, a company has to identify business goals and consider operational subjects based on its recent condition and the factor which influence its financial and operational objectives. Making decision processes are regularly demonstrated by arranged objectives, which in line, will be encouraged by SWOT analysis. The advantages of the SWOT analysis, such as its suitability to solve a kind of business issues, do it a helpful tool to assist some planning (Pahl and Richter ,2007). The first advantage is that relatively simple and basically understand are big benefits of the SWOT analysis. The manager should indicate the strengths, weaknesses in internal and after that, the opportunities and threats in external which can be performed. There is no real topic of difficulty in understanding the goals of what an organization’s strengths, weaknesses, opportunities and threats are. Moreover, to understand clearly so that a company become more successful, it has to be using effectively on the strength, improving in weaknesses, investing the opportunities and overcoming in threats. (Henry, 2008). Moreover, the second advantage is

Related Documents

  • Superior Essays

    Introduction SWOT analysis is the strategic plan that allows a company to establish the strengths, weaknesses, opportunities, and threats that affect an enterprise. This entails the identification of an organizations objectives and the determination of the external and internal factors that are both favorable and unfavorable. SWOT analysis allows an organization to plan on the strategies to be adopted to promote organizational performance. Home depot and Lowe 's Companies Inc. are among the biggest home improvement retail chains in the United States necessitating the development of a SWOT analysis to differentiate the two companies and their performance. Home depot Inc. is among the world biggest home improvement retailer.…

    • 1452 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Coastal Medical Center was founded after World War II using the Hill-Burton Act and by raising funds locally. From a modest beginning with 100 beds and a limited number of services offered, the medical center has grown significantly with 450 beds and now offers a full range of services. Much of CMC’s success can be given to former CEO Don Wilson. Serving from 1990 to 2008, Wilson was seen as visionary and was very helpful in transforming the medical center to its present status as a tertiary care facility offering high-intensity care services. The medical center raised $15.4 million during Wilson’s final year as CEO.…

    • 723 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Chipotle Mexican Grill

    • 891 Words
    • 4 Pages

    A SWOT analysis can be defined as a framework that allows managers to integrate insights gained from an internal analysis of the company’s strengths and weaknesses, with those from an analysis of external opportunities and threats (Rothaermel, 117). With this, a SWOT analysis reveals a lot about CMG’s current position in the business environment. To begin, Chipotle Mexican Grill has some major strengths such as, innovation, quality food, strong management, customer loyalty, eco-friendly, unique store format, and a strong financial position. Innovation is a major strength for the company, which commenced with Steven Ells, Chipotle founder and CEO.…

    • 891 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    White Rock Beverages was founded in the later 1800’s, in which Larry Bodkin has become president of the company. In the earlier part of the 20th century White Rocks higher point of their profits with a sparkling water known as the upper class, unfortunately by the later century White Rock Beverages were struggling to get profits flowing in. A SWOT analysis will consist of a companies, strengths, weaknesses, opportunities, and/or threats that a company will encounter. A SWOT analysis can be utilized as a powerful tool.…

    • 344 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Situation Analysis With multiple divisions, each of our associated Early Head Start groups may be operating on their own with regards to marketing efforts. The marketing department would like to help in fostering a unified effort, supporting groups who do not have current marketing activities, and supplementing those that do. Market Summary Our first goal is to reach out to the public and current clients in diverse communities and inform them of benefit of Early Head Start and benefits of being engaged in efforts related to the first three years of children’s lives; either by enrolling their children or referring qualified participants. Our second goal is to train outreach staff in effective marketing efforts.…

    • 1389 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    A SWOT analysis is an essential strategy applied in an effort to realize Strengths, Weaknesses, Opportunities, and Threats of an organization or individual. In the business context, this strategy enables a business to discover its strong and weak points. A nonprofit organization typically uses this to plan financial development as well as fundraising. Therefore this research examines the meaning and further, elaborates its basic components as applied in the analysis of enterprise. Goodwill is not only a place where you can donate clothes but also they have a very important purpose.…

    • 835 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    SWOT Analysis: SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is an analytical framework which helps an organization face its greatest challenges and also find its most promising new markets (Goodrich, 2015). The thing that makes SWOT remarkably powerful is that, with a little consideration, it can help us uncover opportunities that we are well-placed to exploit. And by deeply understanding the weaknesses of our business, we can manage and eliminate threats that would have otherwise result us unawares. By looking at our organization and the competitors through using the SWOT framework, a strategy can be efficiently crafted that creates distinguishing factors for our organization to gain competitive advantage in the market…

    • 154 Words
    • 1 Pages
    Decent Essays
  • Great Essays

    SWOT Analysis The SWOT Analysis is an integral part of the situational analysis of an organization. In evaluating the strengths, weaknesses, opportunities, and threats of a business, valuable information can be obtained concerning critical issues which may have the potential to positively or negatively affect the future success of the organization. The SWOT Analysis begins with an internal assessment of the firm’s strengths, and weaknesses, and then looks at the external opportunities and threats that may have an effect on its operating plans.…

    • 812 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    The SWOT model in the strategic management could analyze both the internal environment and the external, in order to be aware that if if the company still has competitive on the market. The company must develop systematic exploitation for external information, because it has short, medium or long term significant influence on its future. Company use all of these elements to establish the strategy and plan, in order to have a successful activities on the existing and also exploring potential markets. The company could be determined by SWOT analysis as introvert entity, or as extrovert entity. it has to adapt permanent feedbacks quickly through opening the global environment analysis.…

    • 1318 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    .2: SWOT ANALYSIS When evaluating major investments, organizations may carry out a SWOT analysis in order to support proper decision making. The SWOT analysis method is useful when trying to ascertain negative and positive factors concerning the investment. SWOT stands for Strengths, Weaknesses/Limitations, Opportunities and Threats. A SWOT analysis is a method of analyzing internal factors a business can control and external factors it cannot control. A company's strengths and weaknesses are examples of internally controlled factors.…

    • 1083 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    3.0 SWOT Analysis Malayan Banking Berhad (Maybank) has the biggest Islamic Banking in Malaysia. Thosemanagers have analyzed the external environment and the internal resources of the organisation, they will have the information they need to assess the organization’s strength, weaknesses, opportunity and threat. Such an assessment normally is referred to as a SWOT (sometimes called TOWS) analysis (Bateman and Snell, 2013). Strengths and weakness refer to internal resources. For example, an organisation’s strengths include positive cash flow, management and strong brands name.…

    • 762 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Question 2 SWOT Analysis SWOT analysis aims to identify the internal strengths and weaknesses involved an organization and the firm’s capability and resources to deal with changes. Besides, it is useful in assisting risk management by analyzing the opportunities and threats arising from external business environment. It is useful to assist the firm in providing specific insights that can be used to develop the appropriate marketing strategy by summarizing the key favorable and unfavorable issues from the business environment (Wheelen & Hunger 2002, p. 109). 2.1 Strengths In term of the beverages and diaries business, F&N has gained itself a strong and reputable brand name over the years with various brand awards (Awards 2014).…

    • 749 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Opportunities, new population in the market interested in the product that is not developed for another competitor making the organization in the leader in the industry. On the other hand, as a weakness could be reporting, process and procedures not aligned to the vision and mission, not clear policies and so on. But also the organization should take care of the menace like new competitors in the market, government regulations, economic – financial situation, stock market fluctuations, or change resistance if we are discussing a SWOT analysis for a…

    • 776 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    3.0 SWOT ANALYSIS A SWOT analysis is defined as an overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O) and threats (T). Strength Strength is the internal capabilities that may help a company reach its objectives. Strength include internal capabilities, resources and positive situational factors that may help the company serve its customers and achieve its objectives. Bank Islam Trust company set their vision as fully client-focused in their operation.…

    • 1027 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Jco Doughnut Case Study

    • 1006 Words
    • 5 Pages

    Many companies are competing in two things, service and goods. They need to manage innovation, quality, service, speed, and cost competitiveness. The important things make for satisfaction their customer, so they will come back again to buy their product. In this era, many businesses are competing strictly, especially in food and beverage, so that make people need to find a creative and innovative business. Jco doughnut is an international product that serve as simple as another doughnut.…

    • 1006 Words
    • 5 Pages
    Improved Essays