Fast Forward Girls Video Analysis

The advent of media has transformed the fashion our society receives and process information. Not only the nature of television-watching altered within time, our advertising and markets have been able to target a more diverse demographic by drawing in attention online. Within recent years social media has flourished large and small companies worldwide. Interactive websites such as Facebook, Twitter and YouTube are practical for marketing and connecting with their audiences on a personal level. In this essay I will expand on several successes that were made majorly through online sources and a couple failed marketing attempts, as well.
Debbie Sterling, CEO and inventor of GoldieBlox toys, released an online campaign through YouTube called ‘Fast Forward Girls’. This video portrayed popular celebrities such as Amy Schumer, Beyoncé, Nicki Minaj and famous soccer player Abby Wambach, through young girls who dressed up to look like the celebrities. The moral of the video is that girls are powerful and capable of doing whatever they want …show more content…
Ellen DeGeneres hosted the award show that evening and took a ‘selfie’ with a large amount of other celebrities. The photo (selfie) was taken on a Samsung smartphone and created a large amount of attention on social media. I have seen this photo on all forms of social media, specifically on twitter. I think that to this day I will still see Ellen’s selfie taken on a Samsung Galaxy on my twitter feed. This picture broke a record of the most ‘retweeted’ picture on Twitter’s website. Clearly the photo stirred up a lot of buzz in order to reach the most ‘retweeted’ picture, which created a huge marketing success for Samsung. Not only did the ‘retweets’ gear the marketing of Samsung phones towards a huge success, Samsung was able to get free advertising through Ellen because of her unintentional (or intentional) selfie that sky rocketed their