Do you know what it takes to satisfy marketing opportunities? There are a few, but many ways to satisfy marketing opportunities (KERIN, HARTLEY, 290-538). To satisfy marketing opportunities one must develop new products and services, manage successful products, services, and brands, advertise, create sales promotions and public relations and use social media and mobile marketing to connect with consumers. First, what is marketing? Marketing is the activity, set of instructions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (KERIN, HARTLEY,5). When it comes to marketing we are incorporated into marketing decisions every day and at times do
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“It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending, capturing 35.4 percent of total display advertising spending in the U.S.—a whopping $11.93 billion (second-place Google, by comparison, will take in just $4.79 billion) (Newberry & Hootsuite, 2016).” Social media can help a business positively because it first lets you get involved with your customers; it increases the engagement with your audience. Example, earlier we discuss how the Chobani Yogurt company interacted with their customer being that they were a new brand. The Chobani Company used social media, Facebook, to get their product out to the world. This resulted in Chobani being one of the greatest Greek Yogurts in
“It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending, capturing 35.4 percent of total display advertising spending in the U.S.—a whopping $11.93 billion (second-place Google, by comparison, will take in just $4.79 billion) (Newberry & Hootsuite, 2016).” Social media can help a business positively because it first lets you get involved with your customers; it increases the engagement with your audience. Example, earlier we discuss how the Chobani Yogurt company interacted with their customer being that they were a new brand. The Chobani Company used social media, Facebook, to get their product out to the world. This resulted in Chobani being one of the greatest Greek Yogurts in