I believe that Robert Allies is right to say that being likable is the magic bullet of communication. In our book it states, “‘With it, your audience will forgive just about everything else you do wrong. Without it, you can hit every bull’s eye in the room, and no one will be impressed”(Pg 304 Lines 12-15). Allies is correct by saying this. Being likable gives a speaker several advantages. One of those advantages is the connection with the audience. This connection will most likely foster a lot more interest in the speaker, thus giving the speaker a greater chance of having people side with him or her. The likability of the speaker will also determine if the audience listens or not. If an audience is against a speaker, they will most likely
