The Pros And Cons Of Retail Care

1741 Words 7 Pages
As presented in the HFMA article (Grube, Cohen & Clarin, 2014), healthcare is increasingly being altered by a retail presence. According to the authors, retail care is an approach that delivers healthcare to proactive consumers within the market-driven framework of other purchases. In a sense, consumers are now "shopping" for healthcare rather than "going to get" treatment or medical attention when needed. The paradigm shift this represents is that healthcare is increasingly weighed on a price/cost balance rather than being treated as an "emergency" or "forced" purchase.
The retail care environment is populated by single-service or limited service clinics, urgent care centers, walk-in laboratories, freestanding medical service centers (radiology, surgery, etc.), and traditional retail stores such as CVS, Walgreen 's, Target, and Walmart. What these providers offer is convenience and lower prices on common healthcare services. The benefits to the consumer are
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The first positive is that it clearly defines retail care and its implications for healthcare providers. In a sense, many traditional providers were in the position of being something like a monopoly, relatively free from competition and under little pressure to adapt to what people wanted beyond serving their basic needs. The second positive is that it presents its implications with enough objective evidence to show that the case presented goes beyond opinion. To state such a fundamental change requires proof and the authors have presented enough to sustain their case. The third positive is that they moved beyond the significant observation to define how the new paradigm should be addressed. One could debate their factors as being more or less important than stated, or eliminate some possible redundancies, as in this essay. But by providing a framework to address the new environment, the article becomes a basis for action rather than simply an

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