EA produces these games for the “XBOX” and “PlayStation” along with other top name games throughout the world. The big name company makes games from rugby to fighting with almost every other sport in between. Some athletes have a problem with this company 's profit. “In the most highly publicized case, still unresolved, former University of California-Los Angeles (UCLA) basketball player Ed O 'Bannon is asking a U.S. District Court to strike down NCAA restrictions that prevent athletes from profiting off their name and likeness” (Karaim). Former quarterback at Arizona State University Sam Kellar wanted to sue EA Sports filing for a class action lawsuit against them, arguing that EA Sports making money illegally off of the college athletes name and successes. His virtual character has the same height, weight, playing style, and hometown. Sam 's name is never mentioned or saw in the game but anyone that follows the sport knows exactly who that player is. NCAA allows EA to create these exact features and profit off of the stars while they make nothing from it. A huge company making millions off these athletes and them not seeing a penny out of it. The gaming business is what should be paying the athletes monthly income instead of the school if you look at it this …show more content…
John Calipari, the men 's head basketball coach at the University of Kentucky made four million dollars in 2009 but did yield a 35 win season with only 3 losses. That was good enough to be ranked number two in the nation behind powerhouse Kansas in the Associated Press top 25 poll. In the NCAA March Madness tournament, Kentucky was awarded the number one seed in the East bracket and were able to make it to the elite eight before being eliminated by number two West Virginia in a close seven point loss. Dividing Calipari 's salary of four million dollars by the number of games he won in the 2009-2010 campaign comes out to cost the university of Kentucky $114,285 per win. Mac Brown, the head football coach at the University of Texas for the past 12 seasons is the highest paid coach in any college sport, making 5.1 million a year, with incentives ranging even higher. With the efforts of Brown the Texas football program has become a monster on the college scene putting some professional teams to shame. One of the top schools in the nation has sponsorships coming to them everyday, they are able to boast an even higher revenue at year end. Pepsi, Coco Cola, Gatorade and Nike are the major players in the Longhorns financial success. With all this money being passed around and large