The Pros And Cons Of Persuasive Technology

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Persuasive Technology is defined as technology that is designed to change the attitude or behavior of user through persuasion and social influence but not through coercion. Persuasive technology has been applied in health , environment conservation, sales ,diplomacy , safety and others domains and is found to be quite effective to changing people attitude and behavior .
Persuasive technologies can be categorized by their functional roles. B.J.FOGG can proposed the functional triads as classification of three basic ways that people view and respond computer technologies. These three ways are following
• As tools, Technology can increase people ability to perform a target behavior by making it easier or restructuring it.
• As Media, Interactive
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The use of technologies to persuade, motivate and activate individuals’ for health behaviour change has been a quickly expanding field of research. Also, the popularity of the internet as a channel to disseminate and access health-related information is increasing (e.g., Lemire et al., 2008). Using the web as a delivery channel for health behaviour change interventions has been especially relevant. It is commonly acknowledged that web-based automated health behaviour change interventions have the potential of high reach and low cost. Various web-based interventions for preventing, assessing, and treating a variety of conditions such as alcohol problems, depression, diabetes, obesity, physical inactivity, and smoking have been tested in numerous controlled trials. Extant comprehensive meta-analyses provide support for their effectiveness in increasing users’ knowledge and awareness and changing their attitudes and behaviour in the health promotion area (e.g., Webb et al., 2010). However, one of the largest challenge in web-based interventions is that participant attrition is generally very high, and among those participants who are retained, engagement rates usually decline remarkably over time (e.g., Eysenbach, …show more content…
Persuasive technology can found in mobile downloads or on digital homes of tech giants like Amazon and face book where behavior oriented design persuade us to buy more often or stay logged in. Many mobile apps that try to influence user behavior are either health oriented apps that incentivize weight loss, help to manage addictions and other mental health issues or influence sleep practices or promote environmental awareness like power which encourage energy

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