Doctors argued that current medical practice constitutes “personalize medicine” characterized through the relationships and “face time” clinicians have with their chronically ill patients (Juengst et al., 2016). However, in 2008, the U.S. President’s Council of Advisors on Science and Technology clarified that personalized medicine does not literally mean the invention of new drug therapies or medical gadgets but rather “the ability to classify individuals into subpopulations that differ in their susceptibility to a particular disease or response to a specific treatment” (Juengst et al., 2016, p. 23). The relabeling of personalized medicine to precision medicine indicated the conceptual shift from individualizing treatments for certain patients to using genomic profiling to tailor treatments for subpopulations. This represents a new paradigm shift.
Precision medicine employs vast amounts of clinical data, from genome sequences to electronic health records, to determine how drugs, treatments and therapies affect people in different ways. The clinical significance of the precision medicine model is that it goes a step further by overlying those factors with socioecologic and psychobehavioral characteristics. In other words, precision medicine is all about discovering the right treatment or drug for the “right patient, at the right time and discovery of factors contributing to protecting from common and complex diseases” (The White House,