These are most likely 3 main points that libertarians are about. Libertarian values should not be labeled as libertarian because it does not really have good reputation. There is a lot of misinformation. Many people think that libertarians just want to abolish government, they are for anarchy etc.
Furthermore, identifying specific issues and educating public about those issues related to government intervention is the key to attracting more people to libertarian ideals. For instance, issues related to taxicabs and Uber and how regulation in that particular industry is harming the public